
Designing authentic and engaging airport terminals
How a “sense of place” can celebrate local communities and enhance the passenger experience
Airports are the front doors and de facto representations of the cities they serve. Each offers first and last impressions to millions of visitors and a unique opportunity to connect visitors to the region’s identity.
When travelers touch down at their destination, they seek more than a functional transition — they look for ways to connect to their surroundings, and to map their journeys. The concept of place is fundamental to human experience. It is what grounds us, physically and experientially. Whether arriving, departing, or simply connecting through, airports offer passengers spaces to interpret and internalize their locale.
‘Place’ provides a tangible and intangible expression of a region’s identity, where landscape, culture and history come together in a coherent experience. The following questions should be considered when developing a ‘sense of place’ into the airport experience:
- What are new and meaningful ways terminal design can express the unique characteristics of the surrounding area?
- Where, within the terminal environment, can creative potential be maximized, and how can it be used to enhance passenger experience?
Designing for ‘sense of place’
Terminals are a balance of efficiency, security and evolving operational needs. Yet within those functional requirements, opportunities emerge to elevate the human experience. A sense of place is not a single design move but rather the cumulative effect of architecture, materiality, light and sensory elements. The most successful airport designs embrace this complexity, embedding regional identity into the built environment in ways that feel natural rather than imposed.
- The design at the Orlando International Airport is inspired by the Everglades, where art installations in the terminal reflect that region’s natural beauty. The spaces capture the elements of water, foliage and sky with expansive glass skylights, terrazzo artist interpretations of natural springs and incredibly life-like palm and bald cypress trees.
- The Denver International Airport’s Concourse Expansion Program emphasizes an expansive outward-looking approach, leveraging the views of the Rocky Mountains. Anchored by a clean, contemporary and neutral material palette, the spaces are enclosed by generous glass curtain walls that allow for views and daylight. Public art is strategically located where changing light conditions uniquely showcase them throughout each day. For the adventurists, passengers are rewarded at the far ends of the expansions with publicly accessible outdoor decks, complete with access to the elements, comfortable seating, fire pits and mountain views.
- Throughout Tampa International Airport, more than 3,500 live plants are on display in the airport, allowing passengers to experience the biophilic character of their location and its calming effects.
Orlando International Airport Terminal C
Orlando International Airport Terminal C
Denver International Airport - Concourse Expansion
Denver International Airport - Concourse Expansion
Tampa International Airport Airside D
Tampa International Airport Airside D
Bringing sense of place to life
A well-executed sense of place can elevate the passenger experience when carefully integrated within the realities of airport operations.
Balancing form and function: Airports operate as interconnected systems where seamless coordination ensures smooth operations and minimizes disruptions. When approached thoughtfully, design can reinforce efficiency. The most successful interventions work within the existing framework, ensuring that an airport remains both a high-performing transit hub and a meaningful gateway to its region.
Entering the Landside Terminal: First impressions shape perception, but as passengers enter the landside terminal, they are typically focused on logistics — checking in, clearing security and navigating to their gate. Design in these areas should emphasize clarity and ease of movement rather than demand attention. Subtle elements like daylight, refined materiality, clear sightlines and intuitive wayfinding can create a welcoming atmosphere without overwhelming travelers.
Exiting the Landside Terminal: Last impressions are equally as important as initial ones, but they also offer additional moments of pause and reflection for the arriving passenger. Greeter areas are opportunities to shape the identities of airports through architectural design elements, seating, sophisticated concessions and integrated arts and venues exhibiting local community culture. These areas can be the equivalent of a town plaza — a public gathering spot that the community responds to and shapes the identity of.
Airside Transitional: Once past security, experiential design can be most impactful. Here are moments for respite and reflection, where curated, authentic experiences are often sought. Architectural gestures, locally sourced materials and integrated public art can enrich space, reinforcing a connection to place without disrupting passenger flow. Design here should invite engagement — offering moments of discovery.
Holdrooms: Upon approaching their gate area, the passenger experience can be much more intimate. These are spaces where passengers will dwell for a period of time. The texture of materials and the specific acoustics should reflect the pace and function of the occupants and scale of the space.
Elevating the passenger experience
A well-designed airport is more than a point of transit — it is a reflection of its place, a gateway that introduces and bids farewell to a city with intention. By thoughtfully integrating a sense of place, the passenger experience can be elevated beyond efficiency, creating environments that are both functional and meaningful.
A nuanced approach helps achieve this balance between operational priorities and architectural storytelling. Every design decision — from material selection to the way light, sound and culture shape a space — contributes to how travelers experience and remember a place. When executed with purpose, an airport can become a seamless extension of the city itself.
ABOUT THE AUTHOR
Brett Hartle, AIA, NCARB, LEED AP
Aviation Architecture Practice Leader
HNTB Corporation
Brett Hartle, AIA, NCARB, LEED AP, serves as the Aviation Architecture Practice Leader and Vice President at HNTB. With more than two decades of experience in complex architectural projects, Brett brings a wealth of knowledge and expertise to his role. Before joining HNTB, he served as the Director of Design at Denver International Airport, where he led the design efforts for several prestigious projects as part of the airport’s historic $3.5 billion Capital Improvement Program.