HNTB marketing team leader honored for business acumen, mentorship and community leadership
CHARLOTTE, NC (Sept. 12, 2024) – Alayna Robst, marketing team leader in HNTB’s Mid-Atlantic Division, has been named one of The Mecklenburg Times’ 50 Most Influential Women in 2024. With extensive experience in marketing and communications, Robst leads pursuit strategy and proposal development.
The Mecklenburg Times’ 50 Most Influential Women award highlights the significant contributions made by women leaders within the legal and business communities in the Carolinas. Honorees are chosen for their exceptional leadership, business acumen, mentorship and community involvement.
“Alayna is a dynamic, collaborative and success-driven marketing team leader who has been instrumental in HNTB’s regional success,” said Charren Shepherd, HNTB’s Mid-Atlantic Division marketing director and associate vice president. “This recognition is well deserved and reflects her dedication to technical excellence, community and client service, and advancing women within the transportation industry and our organization.”
In addition to her role at HNTB, Robst serves as the director of programs for CREW Charlotte, a nonprofit that influences the success of the commercial real estate industry by advancing women’s achievements. She is also the special campaigns lead for the Society for Marketing Professional Services Charlotte, an organization for marketing and communications professionals in the AEC industry.